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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Album Strategy

I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>

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"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>

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