Previous | Contents | Next Download the eBook The quickest way to go out of business is to be romantic about how you make your money. — Gary Vaynerchuk These posts lay out lessons from 50 years listening to successful social photographers — in other words, those who’re paid by the people in their viewfinder —  not by their boss, or by newspaper editors, book publishers, corporations or advertisers. Not art or decor sold in online stores either. We used to say that Queensberry’s clients were mid- to high-end photographers and those who aspire To View More >>

We believe successful wedding and portrait photographers need to love two things — taking photos and making sales! So we love to see our clients running promotions, and we like to help with them if we can. You can run successful promos for any number of reasons, for example a  Winter Sale, an offer to past clients or to book new ones. Or to promote a good cause, your new products, or your new website. The point is they're YOUR promotions. We're just here to help if we can, generally with 15% additional discount on all Queensberry To View More >>

If you haven't seen our brand new frames, you need to take a look! They've got away to a cracking start since we launched them. But you might be wondering — How can I show frames online without spending heaps on samples? Which ones should I offer? What would they look like with my photographs? The answer? Our new stock image templates for frames. They're free to use anywhere you're selling. Download our PSD layouts, insert your own imagery and you'll have a virtual product complete with your own photography. Our stock templates for frames To View More >>

Micro-Leather is our most popular cover material, right up there with genuine Classic Leather, and it’s now available as an upgrade for Studio Boxes. These boxes look and feel so beautiful, and we know your clients will love them.  You can order them with all the standard Studio Box options (USB, bow closure and embossing).  The interiors are also Micro Leather, a beautiful touch that really does scream luxury. They are available in depths to suit 10, 15, 20 and 25 mats. Choose from our six Micro Leather colours: Onyx, Shadow, Ink, Powder Blue, Eggshell To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

As a social photographer, it's so easy to get caught up working for clients and watching our bottom line that creative inspiration can become just another item on our To Do list. So how can we stay inspired, and so do our best work for clients, without getting burned out? How can we fill our 'creative well' regularly?' as Julia Cameron from The Artist's Way would ask. There is a way and it's called Instagram. As long as you can get online, inspiration can be yours in a non-stop stream of talent and buzzing creativity. When Instagram first arrived, it was known for its over-processed To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

Here's a handy tip if you're using our free design service. Please hit the SEND button, or we won't get your feedback. (SAVE adds them to the database but doesn't pass them to us.) You'll find the button at the bottom right of the screen, as in the graphic. We normally have design edits done within 24 hours, so if you don't hear from us promptly, take a look in Workspace to double check that you sent the comments. By the way the same applies to feedback from your clients. If you haven't heard from them, ask them to check that they've hit the Send Feedback button, To View More >>

Although a lot of you love our albums (us too!) we operate on the simple principle that you're running a business, and if you can't make money selling them you shouldn't buy them. But there's no doubt many photographers do struggle. Partly that's because they sell a la carte, and have persuaded themselves that their clients don't want albums. I don't buy it. A la carte is often shorthand for having a cheap headline price, and no levers you can pull to make a better sale. (I'm not saying a la carte's a bad idea, but it needs close thought). As for people not wanting albums, it was the same story To View More >>