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Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>
This entry was posted in Marketing, by Victoria Hollings

A small village right at the edge of the forest, with backyard doors almost always opened straight into the woods. It was there that Petr from NZICESCAPES IMAGES spent his childhood. It was an everyday playground that would have been a childhood dream. Being out there all the time seeded Petr's love for the outdoors. When he turned 18 he was gifted a camera from his parents – a Russian Zenith with black and white film in it. From then on Petr spent his days taking pictures of anything around him. It was those influences, combined with his urge to show To View More >>
This entry was posted in by Alexandria Baugh

By Megan DiPiero Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>
This entry was posted in Marketing by Megan DiPiero
Three things I try not to do: write about our competitors, jump to their defence, and risk offending people who could be our customers; but today I’m going to do all three. I want to write about the huge outpouring against Smugmug over their price increase – and suggest a few things you should think about before you jump ship, if you’re with them. I must admit I find these outbursts upsetting, no matter the justification. When I started to use the Net back in the 90s, it was all about support, helping each other and respect. In the world I want to live in, you respect the businesses that To View More >>
This entry was posted in by Admin
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