Have a range of products to buy. Good. Better. Best. Or do combo deals. Three for the price of two etc. (You'll need to create a separate "product" as the store won't let you discount.) Next tip. Danny (sales coach) To View More >>

Caring is an attractive quality we're all drawn towards on some level. We notice when people care for us, or someone else, or some thing. And it makes us feel good. Take Gail or Natasha or Sonya here at Queensberry. They make people feel good all day because they genuinely care about the person on the other end of the phone. And trust me, people notice it. When looking for a wedding venue, we noticed how much one venue cared even before we'd visited. They wanted us to have the fullest experience possible when visiting their venue, so suggested we come by one Saturday morning before a wedding, and To View More >>

One interesting option is how many template thumbnails you should have in the item listing. There's two sides to this one, but I think showing too few is a mistake. There's a fear that people will copy them if you show too many... I understand, but people are buying templates to save time so I wouldn't worry too much. I'd show at least 25% or so of my templates - enough to get a good idea of what you're offering. Next tip. Danny (how about that - up to Tip #92 already) ;) To View More >>

Templates with thumbnail images (real images, not just blank apertures) definitely sell more templates and get more attention. Next tip. Danny (feeling factual today - no frills) PS Of course you need permission to use the images. That's why Team PJ's own templates are blank. But they're free, so people don't mind. To View More >>

Yesterday our own self-confessed obsessive Johannes wrote about obsessive coffee brewers and photographers. How's this for an obsessive soda pop shop? Forget about Coke and Pepsi, John Nese has everything (else) you could dream of. And if he doesn't he's looking. Seen on Seth. More obsessives on Chow Hound. Cheers, Ian To View More >>

How to price your templates? Is pricing always the most interesting topic? Undercut? Over the top? You're a photographer, so you know how to charge ;) Well I think there's an argument for quite a few approaches so I'll give you a few facts to help set your price. - The mean sale in the Store has been about $37 US dollars. - The median is $35 US dollars. And there seem to be two sweet spots to get volume, $25 and $50. Of course, there are exceptions, with some templates listed for $150 - $180. Maybe you don't need to sell much to be happy at those prices? Next tip. Danny (the statistician) PS. Please To View More >>

As a soon-to-be groom, here are a few questions I've asked myself while looking through some photographer websites... How do I know whether I can afford you if you don't give me an indication of how much you cost? How do I know whether I can use you if you don't tell me where you are? How do I talk to you if you don't give me your phone number or email address? Couples looking for a photographer want to know whether you're a possibility or not. And if you are... we want to talk to you (not fill out an online contact form and wait for your reply). Why frustrate us by hiding the precise information To View More >>

Talking to Photoshop via script can be a delicate process, so here's a few tips for exporting your high-res layouts from PJ for printing... • Open Photoshop before you start exporting. (Sometimes it takes so long to open PJ forgets who it's talking to.) • Close all other open images in Photoshop. • Make sure the Photoshop start screen is closed. • Let Photojunction and Photoshop do their thing. Keep your hands off that keyboard! Cheers, PJ Support To View More >>

James makes fabulous coffee. He brings in the beans, roasts them, cures the roast, grinds the roasted beans, and extracts the sacred juices. People know that he makes the best coffee you can get. Not many know why, or how. Not many people understand the difference between the brew they get from the Lyttelton Coffee Company and one from Anyoldcafe. They still have their coffee here because they love the food, or the staff, or the environment. Meanwhile in the background James is quietly fizzing over the arrival of some single source Cuban beans that will raise the coffee experience to another level. To View More >>

Our newest little feature has really helped promote the PJ Store, which pleases our bean counters. The store has been going long enough to start noticing trends, things that are working and things that aren't. If you're interested in promoting templates, over the next few days I'll blog about stuff I've noticed (mainly anecdotal but I think they'll help). Next post. Talk soon Danny To View More >>