“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Cole Holyoake is a Wellington based digital illustrator. He's also creatively involved in two tech start-ups and he's "deeply inspired" by influential figures around him.    Cole says his schedule can be chaotic and random — eight hours with a drawing tablet; or a mix of 3D modelling and drawing To View More >>

HEY WEDDING PHOTOGRAPHERS, THIS IS FOR YOU!   We’re excited to announce that we will be sponsoring the  International Wedding Photographer of the Year awards again in 2020. The IWPOTY awards are dedicated to celebrating beauty and art within the wedding photography industry, and there are insane prizes to be won. Last year’s overall winners were Canadians Cat & Jeff Chang of  The Apartment Photography. Maybe this year it could be you!  Entries are open until the 1st of September — but make sure you get your entries in quick! Click To View More >>

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

This week's 'Album of the Week' goes to Ian and Emma from Ian Scott Photography. "We had the pleasure of meeting with Sarah and Ben several times before the wedding day," Emma says. "First at their pre-wedding shoot, then at the studio for newborn photographs of their baby daughter. They were so chilled out we knew we would have a great day capturing their wedding."  The album is a 14x10 Fine Art Flushmount with a Sahara Faux Leather cover. "Their  wedding venue, Offley Place, is a beautiful country house hotel in Great Offley.  A picturesque setting for a wedding To View More >>