Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

Queensberry only sell to approved professional photographers and album designers. However we do get lots of enquiries from people wanting their own album, often to celebrate a wedding, reunion, new babe, family photo shoot or travel adventure. We'd like to help you if we can, so here are two ways to order a Queensberry album if you're not a professional photographer.  Talk to your photographer If the photos you want to use were taken by a professional photographer we can only use them if your photographer places the order on your behalf or with the photographer's written permission. So start To View More >>

Right now we're in the middle of the pre-Christmas rush. You too, we know! The traffic is heavier on the roads, and faster and more aggressive. The malls are packed, the couriers run off their feet. And now the questions on every Queensberry client's mind are, will I get my order before Christmas — and why will you be closing down over the holidays??? The holiday season stress-tests many businesses, but especially companies like Queensberry, so they're good questions, and deserve an answer… Our challenge Before Christmas, as this little graphic shows, our orders increase by at To View More >>

The four-week New Zealand COVID-19 shut-down starts 26 March. And since announcing that Queensberry's production will be on hold for the duration we’ve had lots of people asking whether Print Shop will be available. It's obviously unfortunate timing, but the short answer is yes. However, order deliveries will be delayed. Print Shop functionality will remain active in Workspace, and we encourage you to continue setting up — not just Print Shop but also, if you haven't done so yet, your standard Image Gallery shopping carts. The shut-down of person-to-person To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

What is "aspect ratio", and why can it be a problem? The aspect ratio of an image is the ratio of its width to its height. Unless the aspect ratio of a print or frame matches that of the camera image from which it is made, the original image will need to be cropped. What to do When shooting, bear in mind the finished print that you want to sell. If you frame the subject tightly (with important content out to the edges of the image) you won't be able to crop — you'll need to order prints with the same aspect ratio as the camera. Since most digital camerals have an To View More >>

A personal website for your clients, with your photography, your client's album design, a gift registry, a guest book, a link to your own site… oh, and a shopping cart!  In just a few minutes you can create a beautiful-looking site that your clients will find appealing and useful, that provides a convenient way to interact with them about their album, and that helps spread the word about you, while encouraging some nice add-on sales from friends and family.  Workspace has three new and improved designs that reflect our web themes, are mobile responsive, and are just as easy To View More >>

The sole purpose of our Favourites feature is to make your job as a photographer easier. Your clients select their favourite images by clicking the Workspace heart while hovering over an image. (On mobile you can reveal the Favourite button by tapping an image to view it full screen.)  Your clients can review their Favourites by clicking the Heart icon at the top right of the screen. You can view them too, in the backend of Workspace, and use them, for example, to order prints, or other products you offer, or to design an album. To View More >>

For a while now we've been asking people to complete a questionnaire when they register on our site. It's optional, and not everybody does, but still the results are so striking I thought I might share some of the charts. It seems that the people checking us out are a little different to the typical "professional" … and that many people don't realise there's plenty to Queensberry beyond books and albums. 1. In the age of Mr Google we're proud that most people say they found us — not through search, or advertising — but through good To View More >>