Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? Is  marketing the To View More >>

After more than fifteen years in the business, UK photographer Simon Whitten of Firehorse Photography & Filming has covered more than 600 weddings on four continents. He's has been a friend of Queensberry for much of his career. Simon is strong-minded character who believes that the key to success is to find your own way and stand out from the crowd. "Don't follow the latest fads or fashions," he says, "or you will only ever be a follower, and always late to the party." We asked him a few questions about how that's reflected in his life and work… Simon's first To View More >>

CHOICE, TRUST AND TECHNOLOGY Has your lab stopped offering traditional silver halide printing? It’s sad to see such a gloriously refined technology abandoned. With forty years pro lab experience, and chemicals in our veins, we aren’t ready to turn our backs on traditional photographic printing just yet. In fact we think it retains an important place, and we’re committed to the technology. But here’s why the Big Boy Labs are selling the line that silver halide is finished. Their top priority is, and must be, internal efficiency. They have expensive, high-volume machines to To View More >>

Written by: Koby & Terilyn Brown – Archetype Studio Romantic. Ethereal. Timeless. These are the words we want brides to think of when they look through our boudoir portfolio. As artists, we are always striving to define our style and break away from the pack. After a little more than a year of research and development focused on launching our boudoir line, a clear direction began to emerge and we have been refining it ever since. Walk with me and I’ll take you down our little path along the process. Koby and I had photographed a few boudoir sessions by request over the years, but To View More >>

As told to Cate Scaglione - Life As Fine Art Thanks to the digital revolution our culture is by far the most photographed generation in history. Without planning or purpose, people now take pictures simply to share them on a global scale. Sociologists are enjoying a field day over the reasons why, but certainly with Facebook, Instagram, Twitter, Tumblr we have so many ways to broadcast intimate moments with family, friends, pets and our last meal. Which means professional photography is becoming less relevant and less profitable, right? Or is it? The anti-selfie When a client hires a highly To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>