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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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I originally posted this on a private Facebook forum, where it got a lot of discussion — so what do you think? I've been watching people asking for feedback on their price lists — asking if their pricing should be online, asking if everything should be shown upfront, and these discussions make me think about the real problem with price lists. The way I see it is, most price lists make it sound like photographers sell USBs full of images, or pieces of paper — even boxes full of pieces of paper — and the problem with that is that To View More >>

This entry was posted in Marketing, , by Stephen Baugh

It’s so refreshing to meet people who act as if the only thing coming between them and their dreams is a plan. Dmitry and Victoria Fedotov built a photography business serving some of the world’s wealthiest people by being clear about their goals and plans, by going the extra mile for their clients … and by shutting out the voices inside that say it can’t be done. Read on for the short story, or click here to listen to my conversation with Dimitry. Download Dmitry’s free Wedding Photography Guide. Dmitry and Vika met while they were studying power To View More >>

This entry was posted in , Marketing by Ian Baugh

Catherine Connor heads Aspire, one of the UK’s foremost training providers for photographers. She knows that business isn’t easy, and requires “buckets of courage”. Your first challenge, she says, is to create a business with the right atmosphere to powerfully influence the tribe you aim to attract — and of course fulfil you personally:   Make it your mission to consider the content of your business. First, study how it feels. Asking yourself if you want to be in your own business is a starting point for most creatives. What is the atmosphere like? Does your To View More >>

This entry was posted in Marketing by Catherine Connor

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

This entry was posted in Marketing by Cate Scaglione

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

This entry was posted in Marketing by Megan DiPiero

Will your 2015 album sales predict how well you do next year? Many photographers struggle with album sales, and David and Luke Edmonson freely admit they've struggled too … but not any more. Their 2015 WPPI Masterclass, sponsored by Queensberry, is about the tremendous impact that selling albums can have on your bottom line. We’re running a survey to support them with up-to-the-minute data about how well photographers are doing with album sales, and what’s standing in the way of them doing even better. PLEASE CLICK HERE TO TAKE THE SURVEY The To View More >>

This entry was posted in , , Marketing by Queensberry Website

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

This entry was posted in , , Marketing by Ian Baugh

UPDATE: Our new PDF pricelists are now available to download. You'll need to be logged in. Sorry, the online calculators will be a few days yet. New Treasure Box. New Packaging. New Covers. New Books. New Pages. We’re rolling out a series of major product updates, so let’s get straight to it! For an overview, please click through to the What's New page on queensberry.com. There’s something for everyone to love, and you’ll find lots of photos. Our new price lists will be uploaded on Monday. As you'll see, we’ve made big changes to our covers and packaging, To View More >>

This entry was posted in by Ian Baugh

What a difference two weeks make. Before the holidays the word of the day was over. Over Work. Over Shopping. Over Eating! Rested and restored the world looks a different place, and the word of the day is new. New Year. New Treasure Box. New Packaging. New Covers. New Books. New Pages. We’re welcoming 2015 with our most comprehensive product update in ages. And if you’re going to SWPP in London you'll be first to see them — Stephen and Sonya are looking forward to catching up. We'll have more about products and prices in just a few days, but meantime, what did we learn from To View More >>

This entry was posted in by Ian Baugh

Before we close the doors for our holiday break we hold team get-togethers at the Bindery and Lab. Every year they're truly inspiring, and I thought I’d try and tell you why, and say thank you. The chart shows Queensberry's work in progress for the last nine months, lifted from yesterday's daily management report. It shows, more clearly than words, how our business trebles every November and December, as it has for more than 40 years. We call this hay-making season, a nod to my farming background. You have to make hay while the sun shines, and when I was a kid our neighbours turned To View More >>

This entry was posted in by Ian Baugh