Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next Download the eBook Bad taste takes a while to show up, but as soon as it does it’s embarrassing. How to avoid it? Start by keeping it simple. If in doubt, leave it out. The half life of crap In her book The Mesh, Lisa Gansky talks about “the half life of crap” – about cheap manufactured products and how long they last. Or rather don’t last. Her point is that the half life of crap products is way too short. They get boring or they break. They end up at the back of your garage or as land fill. Our poor planet can’t afford To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Chris Glaze is an Auckland born and raised landscape photographer who travels New Zealand and the world, exploring and capturing what the earth has to offer. How did you get started in photography? I’ve had an interest in photography from a young age. I first really took it seriously when I went backpacking for three years – To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Auckland-based Marie Valencia about what makes her art, self described as dreamy and curated, special to her. So, How did you get started in photography? It sort of naturally progressed — I studied and did all kinds of art when I was younger, eventually ending up as a photographer and graphic designer. My travels To View More >>

After more than fifteen years in the business, UK photographer Simon Whitten of Firehorse Photography & Filming has covered more than 600 weddings on four continents. He's has been a friend of Queensberry for much of his career. Simon is strong-minded character who believes that the key to success is to find your own way and stand out from the crowd. "Don't follow the latest fads or fashions," he says, "or you will only ever be a follower, and always late to the party." We asked him a few questions about how that's reflected in his life and work… Simon's first To View More >>

THE DOLPHIN, THE GAZELLE, THE CHEETAH AND THE LION Originally published on The Candid Eye, what makes this post by James Yeats-Brown so compelling is that its passion comes from James' clients as much as from him. A lovely and revealing insight into the motivation behind family photography. - Ian When I arrived at Mike and Clare’s house, Mike was wielding a pen-knife in boy scout fashion and excitedly removing an old sepia photograph from a crumbling frame. The image depicted a formal group at a wedding, a family gathering posed in a static arrangement to allow To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>