Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Chris Glaze is an Auckland born and raised landscape photographer who travels New Zealand and the world, exploring and capturing what the earth has to offer. How did you get started in photography? I’ve had an interest in photography from a young age. I first really took it seriously when I went backpacking for three years – To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We took a deep dive into Auckland-based landscape and automotive photographer, Josh Hilliam’s mind to discuss his process of chasing down the wild coastline. How did you get started in photography? For me, photography started with playing around with a GoPro and a building obsession for aesthetic looking photos. It became a To View More >>

Q: How do customers know what your images will look like on their home or office wall? A: Set up "display images" in your Print Shop showing your artwork in different settings. Q: Print Shop makes setting up display  images  easy, but how to create the images themselves? A: Stock Images are a great way to encourage sales by showing potential customers your images on display. Here we list five resources you could use. Whether you need a high level of customisation, or just an app to do it for you, there are options for everyone.  Disclaimer: To View More >>

Evocative, adjective: bringing strong images, memories, or feelings to mind.  When we released our Vintage leathers last month they clearly struck a chord. Were we surprised? Not really, because when we first saw them we fell in love. And to Heather, in particular, they felt like a return to our beginnings. So ... what’s to love? The beautiful colours first caught our eye, but beyond that, they evoke such powerful feelings of nature, authenticity and, for Heather, who's our founder, memories. Natural because of their earthy tones, evocative To View More >>

Even with digital images and online galleries everywhere, the most impressive way to show off your work is with a printed portfolio. A printed book shows more than your photography skills. It expresses your design abilities, your taste in materials and your high standards as an artist. If you're thinking about creating your own portfolio, here are some ideas to get you started. They're not like wedding and portrait albums Sample albums normally mimic what you want to sell. They show prospective clients what to expect, and help them visualise their To View More >>

Time is a valuable resource in any business, but especially photography. With that in mind, it makes sense to make the most of it, and to ask yourself, can I do things more efficiently? If I could outsource something, should I? Is what I'm doing even necessary? Here are four ways to optimise your time and make the most of every shoot. 1. Outsource Ask photographers why they got into portrait and wedding photography and they'll say how they love photography … or telling love stories … or connecting with clients on their special days. Not many say To View More >>