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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

This entry was posted in Marketing by Alexandria Baugh

Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's clients do, and they're an important subset of our customer base. I think there's a lot to learn from them because they're serious about business and big on "systems". They need to be, given that a school gig might involve dozens of classes, each with thirty-odd kids, most of them with parents — potential customers — whom they've never met. Imagine if the way it worked was that they all emailed, To View More >>

This entry was posted in Marketing by Ian Baugh

“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

This entry was posted in Marketing by Ian Baugh

Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

This entry was posted in Marketing, Stories by Ian Baugh

Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

This entry was posted in Marketing by Ian Baugh

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

This entry was posted in Marketing by Ian Baugh

We launched  Studio Albums  towards the end of last year, and are so excited by the response. Now, a few months on, we want to share why photographers are choosing them as their album of choice — and also to thank everyone who helped us develop this new range. We love making them for you! 01. SPEED Did you know Studio Albums have a 5-7 day turn-around time? Once we’ve receive payment your order will despatch 5-7 days from when it goes into production. Crazy fast for a fully customised, handmade product, right?    02. PRICE We can't share the prices here but they To View More >>

This entry was posted in by Alexandria Baugh

Queensberry Host. Share. Promote. Sell. A great online workflow starts with beautiful galleries hosted in Queensberry Workspace. Take advantage of our biggest Workspace sale of the year  – 40% off annual plans! Deal: 40% off Workspace Annual plans. Code: WORKSPACE40 Find out more: www.queensberry.com/workspace Sale Dates: 27 November - 5 December Narrative App Great blogs start with Narrative. Build unique posts offline in under ten minutes - through drag and drop - and then publish them directly to your website. This Black Friday get 50% off all annual plans To View More >>

This entry was posted in by Alexandria Baugh

To us, an album is a purchase that matters. A personal treasure about a special moment in time. To enjoy, to share and to pass on. But in a changing world we understand that not everyone wants a grand album, and that for many of us our tastes and lifestyles have moved towards “smaller is better”. That’s why we’ve been focusing on how our product range can accommodate this trend ... and re-imagining our Portrait Album. We've taken the good parts of that range (streamlined workflow, simple unbundled offering, competitive pricing, fast delivery) and brought new ideas to the To View More >>

This entry was posted in by Alexandria Baugh

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

This entry was posted in by Victoria Hollings