I was sitting at my desk eating Mini Dinosaurs (from the Natural Confectionery Company). I was wondering about the scope of Photojunction as a tool in our business … the list of opportunities to make money from this (very free) software. I could increase the album sale with… More pages - fancy covers - extras like flips and wings - cases - digital copies, duplicates and parent albums - press book versions. I can show some of these (like extra pages, flips and wings) in the software. Others, like fancy covers, may need help from Queensberry's swatch book. Actually press books are a huge opportunity To View More >>

Yes our circumstance is unique (our studio was wiped out in an earthquake), but what a great motivator to get a new sample album or two. Very seldom do we get a blank canvas opportunity where we get to look at what we do and ask, "If my past no longer dragged down my future what would my future be?" On February the 22nd  everything changed. We went from a plan, to a nightmare, to a dream. But this post isn't about us. This is about you. We as a studio would often leave updating our samples until there was a specific need, which most often was a bridal show. This always put pressure on us and the To View More >>

I was talking to Stephen last night and he made a comment about how photographers will approach an album on the Queensberry stand at trade shows. He said that most often they will pick up the book and look at the last pages first. If what they see catches their interest they look more closely. I can think of several reasons for this behaviour. At trade shows there are many suppliers peddling their wares, It is important for photographers to be efficient in their research. The last image in an album is often a defining one and in some way summarises the quality, content and feeling of the album. To View More >>

Forget animal sacrifice, this is about image sacrifice, and why it is - quite frankly - morally and photographically unethical! What I’m talking about here is panoramic layouts and when to 'cut' an image (and when not to). Queensberry doesn’t make leaves with prints continuous across the spine of the book, as some manufacturers do. Instead, the prints on our digital pages are split at the centreline, leaving a gap of about 2mm (about 1/16”). The reason for this is because if the print is folded - it almost invariably discolours and/or cracks. Our albums are all about protecting images rather To View More >>

Why not design your albums in Photoshop or InDesign? A lot of people do, and they're great applications – we depend on them both ourselves. A few thoughts … Adobe don't think designing your albums in Photoshop is a good idea. That's not what it's for. Adobe's page layout software is InDesign. So how much does InDesign know about wedding and portrait photographers, their workflow, their albums and their suppliers? InDesign doesn't know what DPI your lab needs, or what file type, or what size the printed layouts should be, or about bleed and trim requirements, or what colour management processes To View More >>

Three quick tips to simplify album design. 1. Avoid unnecessary repetition (eg this is the bride looking slightly left, straight ahead, and slightly right) unless you make your profits from the number of images you sell. 2. Embrace open space (especially in sample albums - lead by example). 3. Offer a two album option that allows people to have lots of images without overcrowding. While I'm mentioning 'leading by example': If you don't make a sample album from each order, at least make each design into a slideshow you can show prospective clients. This library of slideshows allows you to show them To View More >>

In my posts a couple of months back about album marketing I suggested that you need an entry-level price that doesn't scare people. That prompted Darlene to tell a good story... "If a bride has a Mercedes budget and your prices start at Ford, she won't even come look at you. I've seen that in action with some of my clients. "One guy from a rust-belt town was charging $1500-3000. He told me, 'I can't sell your albums – they're too expensive and I can't get $5000 for a wedding round here'. "I told him he'd be surprised to learn, then, that one of his competitors (20 minutes away) was using To View More >>

Meet one of Justine Ungaro's brand new client albums - a Mint green Queensberry Duo she shot and designed for clients Kristan and Steve. Justine met Steve while scouting for bands for her own wedding. He played in the band she eventually hired, and he booked her as his and Kristan's wedding photographer. Justine says, "We each had a real vested interest in the overall success of each other's weddings. It's been a pretty special relationship ever since." Kristan and Steve married on 30 May 2009 and when their album arrived, wrote to Justine to say... "We totally love this album! The photos look To View More >>

I'm going to drop two shoes in this post. First shoe: Some time ago Johannes wrote a post he called Crikey ("that's a lot of money for an album"). It made me feel a little fidgety. I thought, we care too much about the quality of our products and services to compromise them, and maybe that's a problem. Clients often say they love what we do, but can we do it cheaper? Sometimes we try. We go about looking at how we could adapt a product, system or idea … but we don't do cheap well. We're as proud of our work as you are of yours, and compromising feels like we're shooting for the moon with an To View More >>

Can Crash crash the royal wedding? Professional Photographer (UK)'s March issue features "the holy trinity of international wedding photographers", Crash Taylor, Jasmine Star and Yervant, in a competitive pitch for the royal gig. An interesting range of approaches between the three, but we're human and Crash had us at Queensberry: "Albums would be handcrafted in New Zealand by Queensberry, which is the Tiffany of wedding albums worldwide." I like how Crash stresses the significance of the event … the latest installment in the continuing story of the House of Windsor. It's not just about love To View More >>